Dynamic Creative Optimization (DCO) is a type of programmatic advertising that allows advertisers to automatically optimize their creatives based on real-time data. DCO enables advertisers to serve personalized, relevant, and engaging ads to their target audience by tailoring the creative elements such as copy, images, and call-to-actions, to match the user’s preferences, interests, and behavior.

With Dynamic Creative Optimization, advertisers can serve different versions of the same ad to different users based on various parameters such as demographics, geolocation, browsing behavior, and device type. This enables advertisers to deliver a more personalized and engaging experience to the user, resulting in higher engagement rates and better conversion rates.

Dynamic Creative Optimization is particularly useful for advertisers in the iGaming industry as it allows them to showcase different games, odds, and promotions to users based on their preferences and behavior. DCO can also be used to run A/B tests, optimize creatives for different placements, and improve overall campaign performance. If you’re an iGaming advertiser looking to increase the effectiveness of your advertising campaigns, consider incorporating DCO into your strategy.