Anonymization and Pseudonymization: Enhancing Data Privacy

Anonymization and pseudonymization are techniques that help protect user data privacy. Let’s
explore how these techniques work and their benefits.

Data Anonymization

Anonymization involves removing information that directly identifies an individual, making it
impossible to trace the data back to the original user. This is useful for data analysis and
reporting without compromising privacy.

Data Pseudonymization

Pseudonymization replaces identifiable information with pseudonyms, allowing data to be used
for specific purposes while protecting the user’s identity. It is a useful technique for ad targeting
and personalization without exposing personal information.