Ad Creative Best Practices for  Programmatic Advertising

In the fourth article of this series on best practices in digital advertising, we’ll delve into
recommended practices for creating ads in programmatic advertising. Discover how to develop
effective ads that stand out and generate meaningful results for your campaign.

Clarity and Conciseness:

Keep your message clear and concise to ensure that users quickly understand what you’re
offering and feel encouraged to take action.

Example: A food delivery service can create ads with a simple and direct message, highlighting
the benefits of ordering meals online and offering a discount code to encourage conversion.

Emotional Appeal:

Use positive emotions or engaging stories to create emotional connections with users and
increase the memorability of your ad.

Example: A nonprofit organization can create an emotional ad that highlights success stories of
people helped by their initiatives, encouraging viewers to contribute to the cause.

Attractive Visual Presentation:

Utilize high-quality images and visual elements that capture the user’s attention and convey the
essence of your message.

Example: A cosmetics brand can create ads with vibrant images showcasing their products in
use, demonstrating the results and quality of the products in a visually appealing manner.