What Is a Favicon? The Small but Mighty Branding Tool for Your Website

Discover how this tiny icon plays a big role in your brand identity online

When it comes to website branding, most people focus on logos, colour palettes, and
typography. But there’s one often-overlooked element that can make a powerful impact: the
favicon.

So, What Exactly Is a Favicon?

A favicon (short for “favourite icon”) is the small icon that appears next to your website’s title in a
browser tab, bookmark list, and sometimes even on mobile home screens. It’s usually a
simplified version of your logo or another visual that represents your brand.

Think of it as your site’s digital thumbprint — small in size (usually 16×16 or 32×32 pixels) but
big in significance.

Why Does a Favicon Matter?

1. Brand Recognition – A favicon acts as a visual cue. Even when users have multiple
   tabs open, a recognisable favicon helps your site stand out and reinforces your branding
   subtly but consistently.
2. Professional Appearance – A site without a favicon often looks unfinished. Adding one
   shows attention to detail and elevates the perception of your website.
3. User Experience – Favicons make it easier for users to locate your site when navigating
   through open tabs or saved bookmarks. It’s a simple way to improve usability.
4. Cross-Platform Visibility – Favicons appear in browsers, search bars, bookmark
   folders, and mobile shortcuts. Without one, your site might display a generic icon — or
   nothing at all.

Tips for Creating an Effective Favicon

• Keep it simple. Small size means minimal detail. Use clear, bold shapes or a lettermark.
• Make it consistent. Align it with your overall brand identity — use your logo or a
  recognisable part of it.
• Choose the right format. .ICO is most widely supported, but modern browsers also
  accept .PNG and .SVG.
• Test across devices. Make sure it looks good on desktop, tablet, and mobile browsers.

How to Add a Favicon to Your Website

Adding a favicon typically involves uploading your icon to your website’s root directory and
adding a line of code in your HTML section; however, most content management systems (like
WordPress) also offer easy ways to upload a favicon through their interface.

Final Thoughts

Favicons may be small, but they play a big role in branding, user experience, and
professionalism. If you haven’t added one to your site yet, now’s the time. This tiny icon might
just be the finishing touch that leaves a lasting impression.