How Digital Advertising Works

Hello everyone! Today, let’s dive behind the scenes and understand how digital advertising really works. This knowledge is crucial for any digital marketing professional.

Programmatic Advertising
Starting with programmatic advertising, this automated process uses algorithms to buy ads in real-time based on audience data. It’s like an instant auction for ads!

Google Ads
In Google Ads, you create ads that appear in search results when people search for relevant keywords. The auction system determines your ad’s position.

Metadata Optimization
 Metadata optimization involves enhancing the elements behind your online content to improve visibility in search engines. This includes keywords, tags, and descriptions.

App Advertising
For app advertising, you promote mobile apps through ads in apps or on mobile device search networks.

Apple Search Ads
Apple Search Ads allow you to place ads directly in Apple App Store search results.

This is a simplified but important overview of how these services function. They are essential parts of a digital marketer’s toolkit. Stay tuned for more insights throughout the week!